Joy Johnston has over 20 years of SEO and newsroom experience. She began her SEO journey with About.com (now part of DotDash Meredith) where she received a master class in optimizing content for search and unleashing the power of data analytics. She continued to be an SEO evangelist in her digital newsroom roles at The Atlanta Journal-Constitution and Cox Media Group. At Trisolute Software, she serves as the team's News SEO Strategist, championing the award-winning News Dashboard tool.